Client: CPG Better for you snack brand - pretzels, popcorn, etc.

Opportunity

A growing better-for-you snack brand approached Foodwit because it needed food safety and regulatory support, but its portfolio wasn’t large enough to justify full time employees or leadership.

Approach

Foodwit provided a fractional executive and support team to help liaise with the Client’s contract manufacturers, internal operations, product development and marketing teams. In this role, Foodwit intimately learned the business, helped launch new-products as well as develop key foundational regulatory and food safety programming. As an extension of the in-house team, Foodwit enabled the Brand team to focus on sales and marketing while driving continuous improvement and providing stability to the client in times of employee and executive turnover.

Result

• Launched new product lines

• Identified and helped lead the Brand through labeling deviations

• Conducted root cause investigations

• Supported the onboarding of new suppliers 

• Developed food safety audit checklists and supplier qualification programs

“Working with Foodwit has allowed our small growing team to begin shifting our food safety and quality culture to preventive rather than reactive.”

- Vice President of Operations, Plant-based, Gluten-Free CPG Brand

Industry

Food & Beverage CPG

Services

Regulatory

Food Safety

Growth Strategy

Service Contact

Becki Holmes (Founder / Principal)

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