No two days are the same at Foodwit.  Here are some examples of products and categories we’ve helped launch and succeed:

Consumer Packaged Goods

• Ready-to-drink and dry tea blends
• Coffee
• Frozen pizza
• Plant based dairy innovation
• Plant based pasta
• Pickled veggies
• Drink mixers
• Broth
• Kombucha
• Cheese
• Croutons
• Yogurt
• Alternative dairy
• Sports and nutrition bars
• Non-alcoholic spirits
• Effervescent drink products
• Nut butters
• Spice & flavor brands

Direct to Consumer

• Meal kits
• Upcycled grocery / ugly produce
• Cottage-kitchen delivery hubs
• DTC retailers

Quick Service & Fast Casual Dining

• Fast casual grill concepts
• Mexican inspired concept
• Beverage chain
• Coffee robotics platform
• Ghost kitchens

Specialty Categories

• Early allergen introduction products
• Energy drinks
• Infant and toddler snacks
• Dietary supplements

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The regulatory landscape that governs food businesses is often multi-layered and ambiguous. We help food companies navigate this complex territory and identify the regulations and policies that apply to their business models, providing expert support on topics including:

• International ingredient safety and permissibility
• Licensing, permitting, and registration
• Identifying the appropriate category and regulatory requirements for innovative products and business models, including plant-based alternatives and e-commerce platforms
• FDA submissions, including Generally Recognized as Safe (GRAS) and New Dietary Ingredient (NDI) notifications
• Marketing claims strategy and substantiation

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We help companies ensure safe, high-quality product at all stages of lifecycle and development. Examples of our food safety and quality (FSQA) services include:

• Scale-up and production support, including formulation safety, co-packer selection and oversight, traceability
• FDA-compliant food safety plan development and implementation
• Customer complaint handling and post-marketing surveillance
• Preparation and support for third-party audits and regulatory inspections
• Foreign Supplier Verification Program (FSVP) compliance for imported foods
• Incident investigation, root cause analysis, corrective and preventive action, and issue closure
• Shelf-life analysis
• Recall readiness and crisis management

Regulatory and legal services are distinct but complementary.  In a highly regulated and visible area like food and beverage, both regulatory and legal counsel are critical in creating freedom to operate.

Foodwit does not provide legal advice. Rather, as a firm focused on regulatory compliance and food safety, we interpret government regulations and policies, identify key regulatory and brand risks, and provide practical advice for mitigating these risks.  With our team’s deep experience in government, law firms, in-house legal departments, and food companies of all sizes, we’re uniquely equipped to help our clients understand the full spectrum of regulatory challenges that food companies face - and to flag areas that may implicate legal risk and would benefit from a legal perspective.  

Food companies of all sizes typically need support on legal matters such as contract development, product liability, trademark and intellectual property, litigation strategy, and transactional support.  When legal support is advised, we refer clients to experts in our network of pragmatic attorneys and law firms specializing in the business of food.  With Foodwit supporting their regulatory and food safety needs, our clients are empowered to partner with legal counsel in a highly focused, efficient way. 

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Sizing regulatory and food safety risks-and addressing how to best mitigate them-is a critical element of the due diligence process. As veterans of a highly regulated industry, we've been on both sides of the investment table: we've worked to successfully get companies through multiple fundraising exercises, and we've represented investors looking for an in-depth audit of a potential target's risks.

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